Monthly Operating Flywheel
Goal:
Create anticipation → capture volume → clear inventory → reset clean
Every month. Predictably.
THE MONTHLY RHYTHM (4-WEEK LOOP)
Week 1 — Preview & Priming
Miami Circle + Sunday Home Show
Purpose: Build demand before Scott’s opens.
What happens
- Miami Circle showrooms preview:
- Featured collections
- Scott-bound vignettes
- “Market Selects” pieces
- Sunday Home Show episode(s):
- Tease next week’s Scott Antique Market
- Highlight specific brands, pieces, and stories
- Position items as available this month only
Messaging
- “Seen here first”
- “Market debut next week”
- “Limited quantities — market pricing”
Operational notes
- Inventory staged at Tradeport
- Miami Circle shows samples only
- Orders captured but fulfilled after Scott’s if needed
Week 2 — Market Week (Volume Sales)
Scott Antique Market + Sunday Home Show
Purpose: Convert attention into transactions.
What happens
- Full vignette builds at Scott’s
- Aggressive volume pricing
- Trade + retail crossover sales
- Sunday Home Show filmed on-site at Scott’s
- Real-time market energy
- Buyer conversations
- “This sold today” moments
Sales posture
- Move units
- Bundle pieces
- Close hospitality and multi-unit orders
Operational notes
- Tradeport = staging + reset hub
- Truck runs daily if needed
- Orders logged immediately
- Inventory tracked tightly
This is your cash week.
Week 3 — Liquidation & Secondary Push
Miami Circle + Online + Trade Outreach
Purpose: Clear remaining inventory cleanly.
What happens
- Remaining Scott inventory returns to Tradeport
- Select pieces move to Miami Circle as:
- “Market Residuals”
- “Editor’s Picks”
- “Last of Market Run”
- Online listings pushed hard
- Direct outreach to:
- Designers
- Hospitality buyers
- Developers
Pricing logic
- Still premium, but decisive
- Clear slow movers
- Protect hero items
Sunday Home Show
- “What didn’t last the weekend”
- “Still available — limited”
- Behind-the-scenes liquidation narrative
Week 4 — Final Clearance & Reset
Tradeport + Planning
Purpose: Zero drag going into next month.
What happens
- Final clearance:
- Bundles
- Hospitality packages
- Dealer pricing
- Inventory either:
- Sold
- Returned to vendor
- Held as sample for next cycle
Operational focus
- Warehouse reset
- Inventory reconciliation
- Vendor reporting
- Next month’s preview locked
This is where most businesses fail.
You win by ending clean.
WHY THIS WORKS
1. Anticipation Beats Discounting
You sell before you sell.
2. Scott’s Becomes the Climax, Not the Start
Most vendors arrive hoping.
You arrive pre-sold.
3. Liquidation Is Planned, Not Panicked
Clearance is baked in. No emotion.
4. Sunday Home Show Is the Glue
It:
- Educates buyers
- Signals timing
- Creates urgency
- Documents momentum
This turns inventory into content, not dead weight.
INVENTORY RULES (IMPORTANT)
- No item lives longer than 30 days
- Every piece has a:
- Preview week
- Market week
- Exit path
- Vendors know the lifecycle upfront
This builds trust and repeat participation.
VENDOR VALUE PROPOSITION (HOW YOU SELL THIS)
“Your collection gets a four-week spotlight:
previewed on Miami Circle,
sold at Scott’s,
cleared efficiently,
and documented through Sunday Home Show.
One system. One truck. One warehouse.
No guesswork.”
That’s compelling.
WHAT YOU’VE ACTUALLY BUILT
Not a showroom.
Not a market booth.
Not a media show.
You’ve built a monthly commercial engine.